The Basics of Website Usability Best Practices

It seems these days that there are as many opinions about what makes a website usable as there are websites, but one thing is certain website usability best practices have clear goals in mind. First and foremost in website usability is ease of use. Following closely behind in importance is overall functionality and ease of navigation.  In addition at the core of good usability is overall readability of content. It really all boils down to making it easy for the website visitor to find what they are looking for at that site.

A website should always strive to be intuitive and lead the website user easily through a given site as they search throughout the site.  One specific element of good website usability best practices is making content easily to skim and easy to understand.  It is common knowledge today that attention spans are getting shorter and shorter due largely in part to quickly advancing technology. Good website usability simply means taking advantage of this current trend. This can mean following a few simple guidelines such as using as few words as possible, getting to the point quickly, and using simple techniques such as bullet points.

In addition, another very good technique for making content easier to skim is to make good use of subheadings. By using subheadings you are able to break up content into easily digestible chunks of information.  Subheadings also improve overall readability of content. Along with good use of subheadings, another good technique is the proper use of spacing between sections of content. A website does not necessarily have to be completely full of content, in fact having blank open space equally dispersed throughout a website generally improves usability.  Everything that goes into website design should be directed at making the website users visit as seamless as possible and as effortless as possible.

These are just a few of the key points that should be discussed when talking about website usability best practices. In today’s complex world keeping a website simple and uncluttered is perhaps one of the best things a website designer can do for improving readability and usability. In the interest of keeping any website highly intuitive, it is always important to keep navigation elements as basic as possible. Most website users are on a mission of sorts and they know what they’re looking for as they are moving quickly through the site. Give your visitors easy access to information and see your websites popularity grow over time.

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One thought on “The Basics of Website Usability Best Practices

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